Brand Assets
Logos
Usage
- Don't recreate the logo.
- Logos should only be used in the colors provided
- Always include sufficient clear space around the logo
- Abide by minimum size requirements min-height: 20px
Colors
Lucent ERP
Name
HEX
CMYK
RGB
Pantone
RAL
Red Oxide
#561c24
0,67,58,66
86, 28, 36
4975 C
3007
Spanish White
#E7D7C3
0,7,16,9
231, 215, 195
7506 C
1015
Rose Taupe
#865A58
0,33,34,47
134, 90, 88
7612 C
3012
Del rio
#BA9D91
0,16,22,27
186, 157, 145
7520 C
1019
Partners
Name
HEX
CMYK
RGB
Pantone
RAL
Primary
#541C23
CMYK
RGB
Pantone
RAL
Secondary
#E7D7C3
CMYK
RGB
Pantone
RAL
Typography
Writing Lucent ERP
Do
- Always write it as Lucent ERP (with L capital in Lucent and ERP in all caps).
- Maintain proper spacing between Lucent and ERP.
Don't
- Don’t write it as LUCENTERP (all caps, no space).
- Don’t write it as lucent erp (all lowercase).
- Don’t write it as LucentErp (mixed/incorrect casing).
Marketting
Templates
